Services

Strategy & Marketing

Strategy determines where an organisation is heading, how it's going to get there and how it'll know if it got there or not. Part discipline, part art, the usual output is a Strategic Plan which is the common thread in how organisations use their resources. It gives a shared frame of reference which provides the basis for an iterative process of objective setting and resource allocation. The aim is to ensure an integrative fit among all the key activities.

Successful organisations develop strategies which strongly differentiate their value propositions, positioning them well relative to competitors for current (and future) customers. Whether a for-profit, or a not-for-profit organisation, the reason for your organisation’s existence is the satisfaction of your customers' wants. Modern marketing involves concepts which ensure your organisation survives and profits by satisfying these wants.

By outsourcing aspects of your strategy and marketing requirements to Ixion, you free up your organisation to concentrate its finite resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. We don’t do everything. Our specific expertise spans retail financial services product distribution and channel strategies; marketing; client and member understanding including acquisition, development and retention;